BNHA BNHA Website Takes Home the Trophy

Content about BNHA Website Takes Home the Trophy

Baltimore’s advertising community gathered on March 7 to celebrate the 45th Annual Baltimore American Advertising Show (the ADDYs), presented by the American Advertising Federation of Baltimore (AAFB). The premiere advertising industry event, held at the B&O Railroad Museum, awarded 86 ADDYs to the top agencies, production houses and in-house marketing team in the Baltimore region.

Canton-based Alex+Tom won a silver Addy award for their redesign of the Baltimore National Heritage Area’s website (www.explorebaltimore.org) in the “Online/Interactive Website, Consumer” category.

The new website launched in November 2018. Content was streamlined to connect with the most popular parts of the website: information on BNHA’s grants programs and Baltimore’s African American heritage. The new site incorporates best practices in web design and is more easily readable on mobile devices. A stunning panoramic photo of Baltimore by Greg Pease Photography scrolls along the top of the site and highlights historic neighborhoods and attractions. Grant funding from the Maryland Heritage Areas Authority supported the redesign project.